Milk Madness with The Rock: Behind the Scenes of our Super Bowl Ad
For the first ever MilkPEP Super Bowl ad we were charged with laying out an incredible journey, where The Rock proves to be the ultimate Dad, the ultimate athlete and the ultimate obsessive milk...
View ArticleSee & Tweet
Last night the Obama campaign pushed a new ad technique – See and Tweet. In near real time with President Obama’s speech, the White House Twitter account released tweets with key soundbites on each...
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Hover Royale 2013: The Gloves Are Off. The Goggles Are On.
They — are former classmates. Former roommates. Former BFFs. Now bitter rivals. HINES vs. HARRISON HOVER ROYALE 2013 The battle for hovercraft supremacy is on in this latest spot for Microsoft’s new...
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The Inventionist: 3D Sneakers, Photon Showers, and Your Personal Minority Report
Our internal product development team, the “Inventionist”, delivers a weekly dose of the latest innovations in brand experiments, start-ups and apps. Brands Experimenting in New Spaces Shoe brands...
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Side G.O.B: Deutsch LA Editor’s Arrested Development Movie Is Realized
As side projects go, the Arrested Development Documentary Project ranks high on the quirky cool scale. Deutsch LA editor Jeff Smith, the film’s director, and his partner, producer Neil Lieberman, have...
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The Inventionist: Red Bull Amplifier, Virtual In-Store Shopping with CVS and...
Our internal product development team, the “Inventionist”, delivers another weekly dose of the latest innovations in brand experiments, start-ups and apps. Brands Experimenting in New Spaces In the...
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Driving, Made Sharable: Introducing Volkswagen and Google’s “Smileage”
We all say that we’ll take a new route to work—to drive along the ocean instead of the taking the freeway, to get coffee from a cuter shop that’s farther out of the way— but does it ever really...
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Behind the Scenes of the Best Justin Timberlake Commercial EVER
What would you do if you saw Justin Timberlake in person? If I did, there’d be some serious freaking out, with some embarrassing gushing and requests for an ‘NSYNC reunion. Luckily, the 20 superfans...
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“Glanceable” Design – A Primer
A new catch phrase has been slowly gathering traction in the tech and design communities in the last few years. Glanceable design is really quite a simple idea. People are increasingly overwhelmed by...
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Inventionist: The new Amazon.com, webcam personal trainers and a great reason...
Our internal product development team, the Inventionists, gives you this week’s latest innovations in brand experiments, start-ups, trends and apps. Brands Experimenting in New Spaces Fab.com wants to...
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Target Brings a Dollhouse to Life in Grand Central Station
Click on the image above to view a slideshow of the Dollhouse. Once upon a time, there was a dollhouse. It was beautiful and inspired everyone who peeked inside its windows. Then, one bright morning,...
View ArticleSee the Target Dollhouse Come to Life in This Time-lapsed Video
If you’ve ever wondered what it takes to put together a life-sized dollhouse, you’re in luck. The video below shows you just how the Target Dollhouse came to life in less than 54 hours, from the time...
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Deutsch LA’s Pop Secret Team Eliminates Burned Popcorn (and its Horrible...
Well, maybe not forever. But if you download Perfect Pop, your chances of having to over-air-freshen your house or getting the stink eye (pun intended) from fellow office mates are dwindling. Perfect...
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The Lumineers’ Set the Perfect Mood for an Emotional Purchase, Also a Big...
Yesterday Zillow aired its first national ad, “Long Distance” featuring the Lumineers’ “Stubborn Love.” It’s a heartwarming spot that shows a family separated by distance buying a home together, which...
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And The Winners Are: Deutsch LA Hosts One Show Branded Entertainment Awards
Click on the image above to view a slideshow. Last week was just like any other week at Deutsch – bagels, breakfast burritos, status meetings. That is, until Thursday when an enormous tent popped up...
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Saying “I Do” to Gay Marriage: Could the Supreme Court Ruling Change Marketing?
This week marked a huge victory for same sex couples, when the Supreme Court decided that the Federal same sex ban was unconstitutional. I’m fortunate enough to live in New York, where gay marriage...
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Protein Fight Club: Milk Battles for Breakfast Supremacy
By Sean Lee & Luke Hughett Yankees vs. Red Rox. Ali vs. Frazier. Sergey Kirdyapkin vs. Si Tianfeng (for all the rabid Olympic race-walking fans out there) And now, Milk vs. Breakfast Burrito....
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Has anyone seen my Go Bag?
What I learned about emergency preparedness from working with the Ad Council. No one wants to think about an emergency. So why would anyone want to plan for one? Well, as we all know, Mother Nature has...
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Outback To Washington: Hey Mates, No Rules—Just Figure It Out
Outback knows there’s nothing that can’t be worked out over a delicious steak. That’s why we proposed a “Steakhouse Summit” as a solution to the shutdown stalemate, inviting President Obama, Speaker...
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Go West: East Coast Advertising Execs in LA
Photo Credit: Ringo H.W. Chiu/LABJ Los Angeles has been attracting a lot of major talent in advertising away from the East Coast, as we know first-hand. What is it about LA, that has transformed this...
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